Blog

Listening to and amplifying the voices of marginalized people


By Manu Allard and John Guido

Last year, we produced and broadcast four messages as part of a values campaign which sought to update basic human values to contemporary culture using the communication tools of our time.

The common theme of these messages was the importance of listening to people who have been excluded or marginalized, one of L’Arche’s fundamental values.

In the next logical step of this campaign, we propose to focus on amplifying the voices of marginalized people. We believe that it’s not up to us to empower them, yet when they are listened to their voices have power. We have the responsibility to transmit their voices publicly so that their lived experience, ideas, and learning contribute to the process of global social reflection and action for change.

Future messages will highlight testimonies from socially vulnerable people, people with intellectual disabilities or other forms of disabilities or limitations.

A new step forward

We took time to reflect on new challenges and media issues before entering the second phase of our campaign.

One of the major challenges we face in delivering our social media messages is the significant changes Facebook has made to the visibility of its pages. This has dropped drastically due to the choice of new algorithms favouring the distribution of content published by individuals.

This means that if we want posts published on our pages to be visible, we have no choice but to pay to promote them, or we need to identify other distribution strategies. One possibility is to increase our presence in interest groups and forums.

Another aspect we need to consider is the standards for how long social media messages are viewed, which are constantly decreasing. On average, Internet users will rarely view more than two minutes of content on YouTube, just over one minute on Facebook and even less on Instagram. We have therefore realigned our communication strategy according to these new parameters.

A lively and diversified presentation

Each message consists of filmed sequences of testimonies enhanced with animation segments to illustrate the intensity of the experience of people marginalized by vulnerability. The multi-style approach is perfectly in line with new trends reflecting the diversity of perceptions and cultures to which we are now exposed.

A tribute to people

Each message pays tribute first to the person’s own expression, being respectful of his or her experience. Whether these messages relate a personal story or express a belief, the idea is to highlight and share the richness and diversity of these heartfelt testimonies.

A reminder of our campaign objectives

Together with our outreach partners, this campaign invites us to reassert what is needed to live with difference, create relationships and a sense of belonging, and help each person develop their own gifts and abilities. We seek to raise awareness among the general population of the values and skills that contribute to building more vibrant, diverse and inclusive communities.


Community arts create a world where everyone is valued and belongs

The community arts movement and organizations like Art Hives build stronger communities and a more human society. L’Arche celebrates the unique gifts of artists and the community creative spaces where they thrive.

Celebrate the Gift

In October 2019, we will celebrate the 50th Anniversary of L’Arche Daybreak and of L’Arche In Canada. We will take time in the next 12 months to share our stories in many creative ways. L’Arche Canada will put a spotlight on the ways our vision and values respond to our world today, celebrating the gifts of belonging, diversity, and inclusion.

L’Arche Tova Café promotes Belonging and Inclusion in Winnipeg

Social purpose businesses or enterprises focused on food and hospitality are vibrant and innovative ways to promote belonging and inclusion. For over 6 years, L’Arche Tova Café has led the way not only for the city of Winnipeg, but also for L’Arche in Canada.

Storytelling “with”

L’Arche storytelling puts belonging, diversity, and inclusion at the centre to help us “imagine the world differently.”

Where is happiness, where is it…?

Happiness is a trendy topic. There are as many definitions of happiness as there are individuals, yet never has a civilization developed such precise models and ideas of what happiness should be.

Institutional life – a bit of context

Raphael Amato offers some background on the role of institutions in the 20th century

Listening to and amplifying the voices of marginalized people

Each message pays tribute first to a person’s story, highlighting and sharing the richness and diversity of these heartfelt testimonies.

L’Arche International Family Day

The first Saturday of October is L’Arche International Family Day. Discover the gift of L’Arche around the world and celebrate our solidarity with one another.

Setting our course for the next 50 years

Looking forward to an era where L’Arche people with and without disabilities join with others of like spirit to advocate and change society – making it more inclusive for everyone.

L’Arche London’s Gathering Place

One example of the increased impact L’Arche communities are having across Canada